Industry
Web design for personal trainers
Most personal trainer websites look like they were built on a Wix template in 2016 -generic hero photos, a slow booking calendar, and no clear reason to choose you over the PT down the gym. TillerLabs builds personal trainer sites that feel like a premium brand and convert browsers into booked 1:1 sessions.
Why a proper site matters for your personal trainer
- 1PT clients buy the trainer, not the studio -your site needs to lead with you, your approach, and your results, not generic fitness stock photography.
- 2Local search is everything -a well-built PT site can rank on the first page of Google for “personal trainer [town]” within months.
- 3Session pricing, location, and availability need to be findable in one scroll. Sites that bury this information lose bookings.
- 4Online and hybrid coaching is a real revenue stream -your site should make it obvious how someone can train with you without needing to be in the gym.
What a TillerLabs personal trainer site includes
- Custom homepage built around your training philosophy and proof of results
- Clear session pricing and package tiers (1:1, small group, online coaching)
- Dedicated pages for each training style (strength, fat loss, post-natal, sport-specific)
- Client testimonial and transformation structure (when you have them) -no fake reviews
- Contact form that captures goals and experience so you qualify leads before the call
- Schema markup for LocalBusiness + HealthAndBeautyBusiness + Services
- Blog setup for ranking on long-tail training topics
- Instagram / social integration that doesn't tank your page speed
Frequently asked questions
- I don't have a gym of my own -can you still build me a good site?
- Yes. Many of our best PT builds are for trainers who work out of a commercial gym, a private studio, or outdoors. The site sells you, not the venue.
- How much should I charge for training on my site?
- That's your call, but we can help you structure the pricing display so it feels confident rather than apologetic. Clear session and package prices convert better than 'contact for a quote' for most PTs.
- Can I run a newsletter or client portal through the site later?
- Yes. TillerLabs sites are built on modern tech (Next.js, Supabase) so adding a client login, programme delivery, or newsletter signup down the line is straightforward.
- Will my site show up for 'personal trainer near me' searches?
- With the right foundations -LocalBusiness schema, fast page speed, a proper Google Business Profile, and a few well-structured location pages -yes. We can't promise first-place rankings, but we'll put every technical piece in place so the site works as hard as possible.
Ready to talk about your personal trainer website?
Tell us what you’re running now and what you’d like next. We’ll send you an honest, specific response within 24 hours - no sales call required.
Get in touch