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Practical writing on web design, local SEO, and site performance. No fluff, no jargon.

Strategy11 April 20267 min read

How to write website copy that actually converts

Most small business websites have a copy problem, not a design problem. Here's how to write pages that turn visitors into enquiries.

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SEO6 min

Google Business Profile setup guide for UK local businesses

Step-by-step guide to claiming, verifying, and optimising your Google Business Profile. The single most important thing you can do for local search visibility.

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Strategy7 min

Why WordPress is slowing your business down

WordPress powers 40% of the web, but for small business websites in 2026, it's usually the wrong choice. Here's why, and what the alternatives are.

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Performance5 min

What are Core Web Vitals? A plain-English explanation

LCP, INP, CLS explained without jargon. What Google measures, why it matters for your business, and how to check your own scores.

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Strategy5 min

5 signs your business website needs a rebuild (not a redesign)

A redesign won't fix a broken foundation. Here are the five signals that your site needs a full rebuild, and what the difference actually is.

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SEO6 min

What is structured data (and why your small business website needs it)?

A plain-English guide to structured data, schema markup, and rich results for small business owners who have never heard of JSON-LD.

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Strategy8 min

What to look for when hiring a web designer in the UK

A practical guide to finding and vetting a web designer for your small business. Red flags, green flags, and the questions most people forget to ask.

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Strategy7 min

Squarespace vs a custom website: which is right for your business?

An honest comparison of Squarespace and custom-built websites for UK small businesses. When the template is fine, when it isn't, and how to decide.

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Performance6 min

Why a fast website matters more than you think

Site speed isn't a technical nicety -it's directly tied to revenue, rankings, and trust. Here's what the data actually shows and what matters in 2026.

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SEO8 min

How to rank on Google as a local business in Surrey

A practical, non-jargon guide to local SEO for Surrey businesses -what actually works, what doesn't, and what you can fix yourself in an afternoon.

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Strategy6 min

Do I actually need a website for my local business in 2026?

Social media isn't enough. Here's what you lose by running your business without a proper website in 2026 -and when it's fine to skip it.

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Pricing7 min

How much should a small business website cost in the UK in 2026?

An honest breakdown of what small business websites actually cost in the UK -from £500 freelancers to £10,000+ agencies -and how to tell which tier makes sense for you.

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