Blog
Practical writing on web design, local SEO, and site performance. No fluff, no jargon.
How to write website copy that actually converts
Most small business websites have a copy problem, not a design problem. Here's how to write pages that turn visitors into enquiries.
Read articleGoogle Business Profile setup guide for UK local businesses
Step-by-step guide to claiming, verifying, and optimising your Google Business Profile. The single most important thing you can do for local search visibility.
Why WordPress is slowing your business down
WordPress powers 40% of the web, but for small business websites in 2026, it's usually the wrong choice. Here's why, and what the alternatives are.
What are Core Web Vitals? A plain-English explanation
LCP, INP, CLS explained without jargon. What Google measures, why it matters for your business, and how to check your own scores.
5 signs your business website needs a rebuild (not a redesign)
A redesign won't fix a broken foundation. Here are the five signals that your site needs a full rebuild, and what the difference actually is.
What is structured data (and why your small business website needs it)?
A plain-English guide to structured data, schema markup, and rich results for small business owners who have never heard of JSON-LD.
What to look for when hiring a web designer in the UK
A practical guide to finding and vetting a web designer for your small business. Red flags, green flags, and the questions most people forget to ask.
Squarespace vs a custom website: which is right for your business?
An honest comparison of Squarespace and custom-built websites for UK small businesses. When the template is fine, when it isn't, and how to decide.
Why a fast website matters more than you think
Site speed isn't a technical nicety -it's directly tied to revenue, rankings, and trust. Here's what the data actually shows and what matters in 2026.
How to rank on Google as a local business in Surrey
A practical, non-jargon guide to local SEO for Surrey businesses -what actually works, what doesn't, and what you can fix yourself in an afternoon.
Do I actually need a website for my local business in 2026?
Social media isn't enough. Here's what you lose by running your business without a proper website in 2026 -and when it's fine to skip it.
How much should a small business website cost in the UK in 2026?
An honest breakdown of what small business websites actually cost in the UK -from £500 freelancers to £10,000+ agencies -and how to tell which tier makes sense for you.
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